COURSE CONTENT

Learning outcomes: 
1. Update your value proposition statement.
2. Outline the purpose and goals of your website.
3. Determine your target audience.
4.Identify opportunities to update and enhance
on your website by using ‘9- points Homepage
Essentials’ checklist as a planning framework

WORKSHOP OUTCOMES: 
+Update the purpose of your website.

+Identify three distinct audience as customer types and value
to your business.

+Complete the ‘9-points homepage essentials checklist’ and
answer online review questions on revivememarketing.com
or course resource material.

TIME COMMITMENT: 
4 hours online reading and assessment online (Revivememarketing.com)
4 hours training (1/2 day training) with action task to complete
1-hour follow up coaching in person or on Zoom video.

DELIVERY:
Get Digital Marketing is delivered as a small group training with one-on-one coaching, either in person or via Zoom video conferencing.

INVESTMENT: 
The investment is NZ$1,000+GST or $500+GST with capability development voucher.
(Payable before training commence)

COURSE CONTENT

Learning outcomes: 
1. Understand what is email marketing and the different types.
2. Select best email marketing automation service for your business size and list growing goals.
3. Action a sales and marketing campaign with email to promote your product of services to new prospects and existing customers with a time or event-based offering.

WORKSHOP OUTCOMES: 
+Set up automated welcome email for your eNewsletter
+Action a 3-day email marketing and promotional campaign.
+Extend a promotional campaign to new prospects.

TIME COMMITMENT: 
4 hours online reading and assessment online (Revivememarketing.com)
4 hours training (1/2 day training) with action task to complete
1-hour follow up coaching in person or on Zoom video.

DELIVERY:
Get Digital Marketing is delivered as a small group training with one-on-one coaching, either in person or via Zoom video conferencing.

INVESTMENT: 
The investment is NZ$999+GST or $499+GST with capability development voucher.
(Payable before training commence)

If I Googled you, what would I find?

As we move around the online world we leave tracks and traces of our activity all the time: social media accounts, tagged images, professional presences, scraps of text, but also many artifacts we don’t always realise we are leaving behind, or that others leave about us.

A website homepage is like a storefront of your business.

People assess the value of your services or products through the homepage in just a few seconds. Just like how we subconsciously make conclusions with people on the basis of first impressions.

PROGRAM OUTLINE

Module 1: Identify business growth stage and challenges with business assessment, market capability and operations analysis

• Assess competitive advantage with internal SWOT analysis and update business model.
• Prepare qualitative market research on market opportunity, prospective customers’ needs, buying behaviours and triggers.

Module 2: Review the competitive market environment, operations and delivery systems  

• Conduct a competitive scan and analysis of your products and service delivery team and systems.
• Prepare promotional and distribution strategies with the review of key competitors, existing sales and marketing channels, agencies and other stakeholders.

Module 3: Size market potential, distribution networks and  evaluate and select the best market entry strategy

• Identify attractive market segments, established industry associations, potential growth, and market size.
• Conduct PEST analysis and validate the market.

Module 4: Create a more competitive brand value and attraction to the target market

• Refine business and product brand with updated service descriptions.
• Correctly positioning the company to create growth opportunities. Prepare market entry, promotions and customer focus plan.

Module 5: Review cashflow infrastructure, financial and operational challenges to overcome.
(Support for Continuity or Succession planning)

• Overcome competition and market uncertainties.
• Create the right product mix for growth and market leadership.
• Invite investment capital for business growth or position the business model for sales as a tradeable entity or licensable system.

Investment

Each module is approached as a staged approach with a commitment of 8 hours of contact time for consultation, a collaborative review and supported actions to agreed outcomes.

This is scheduled to be completed within a 2- 3 week period. Relevant assessments and project checklists with agreed work time frames are set up for a progressive capability development and skills report.

This training and coaching program can be delivered in part with a one on one meetings, either in person or via telephone, with follow-up communications via email, and video conference. To commerce, we start by discussing your business plan and marketing capability.

The investment for each module is NZ$1600+GST or $200 x 8 hours per module.
This program is approved for a 50% capability development grant, managed by the Regional Business Partner Network.

Challenges women in businesses face

There are always challenging issues in our life and business. Often, we may feel trapped, isolated and annoyed when things don’t go our way. Our group meetings are about sharing and hearing about those challenges and what we are focusing on in the month while celebrating our success. We provide a sounding board for each other, offer constructive feedback, and workshop on ways to improve and enhance our business and working life.

Vision

We are committed to empowering women in business. Members support each other through an exchange of networks, peer mentoring and business collaborations. Our vision is to become an inspiring and motivating entrepreneurial community of women, stepping into a feminine leadership and engaging with a global community to exchange with one another in business ideas, promotions, and trade.

• Share business vision and focus
• Be an inspiration. Grow your influence as a passionate female entrepreneur
• Prosper in business  and connections with future-focused actions

Mission

Accelerate business growth and personal success through mutual collaboration. Giving and receiving peer support, build wealth network by exchanging knowledge, resources, and growth opportunities.

Workshop and Discussion Topics for the year

1. Set your abundance intention and flow with growing values

ABUNDANCE ☆ Recognise and celebrate collective action. INTENTION ☆ Setting your intentions and standards COMPLIANCE ☆ Taking advantage or and capitalise on changes around you.
Review how we are going to spend our time and set a weekly rhythm. Let go and release past and actions that don’t serve us anymore and be future-focus with growing values.

2.Digital footprint

On personal branding and business authority
What is your brand story and promise? Do you have a clear and update USP (Unique selling proposition) that is clearly articulated on and offline? How do we striking a balance between frequency and recency to convey the problems you are solving and gains to your community and clients

3. Lead generation system and flow

A closer look at top 3 key market and sales channels in a review of our leads generation system and efforts, both offline and online to grow our business. Attract, Capture, Nurture, Close.

4.Develop Better Sales Offers and Promotions

Offers become desirable if they are exclusive, valuable and irresistible. Workshop sales and marketing objectives, craft sales offer and landing page and marketing material. Bring a past, existing or new offer on the table for group discussion.

5.Set Social Media Sales Campaigns

Increase efficiency by using online tools, outsourcing, joint promotions, and bundling. Create your message and campaign.

6. Average transaction value

Focus on improving the quality of the goods and services so that the higher price set is justifiable.

7. Transaction frequency and customer service

Ways to increase sales and service to existing customers. Build a better roadmap for your customer journey and engagement.

8. Reviewing cost of goods sold (COGS) & Overheads

Review current systems and processes to ensure they are cost-effective and efficient, to increase profit margin without having to alter the prices.

9. Know your planning

Review your future focus and abundance mindset. Are you living your growing values?
Have a clear end goal in mind and take the time to plan your steps towards it.

10. Prioritise and schedule your plan for execution

Set KPIs to keep track Review and reflect on every milestone Make tweaks and changes to your schedule and execution for improved efficiency

11. Developing Excellent Relationships

Multiply yours and others’ well-being by investing in relationships Understand what is strategic relationship development Build quality and influential relationships

This program is approved for 50% funding from Regional Business Partner Network’s Training and Capability Development Scheme.  A program of New Zealand Trade and Enterprise.

Check your eligibility

Click here to view this service program on the Regional Business Partner Network’s website.