Get Smart Blog
Top 3 reasons to refresh or redesign your website
Thinking about updating your website?Should youA) work on updating the content and refresh the style and theme on your existing website, orB) opt for a total make-over and redesign your website? There are several considerations to make, as your website plays a very...
What is your brand archetype and brand story?
Building a relationship with your customers can ensure a long and healthy relationship.By defining what your brand stands for (your brand archetype) and its' brand personality, you can build stronger brand affinity with your tribe of customers and key partners to...
What is a Customer Value Ladder and Why You Need One
When working on online marketing strategies, have you come across the term “Customer Value Ladder" as an online engagement and buying journey? If you are not familiar with the term yet and are just starting out to discover digital business strategies, this article...
How to create a brand story to build trust and connection
How to create a brand story that is authentic, builds trust, and connection to your desired audience? People are engaged by emotions and intentions. “He who tells sells,” is a universal marketing mantra for a reason. Because stories are everywhere in our lives, we...
Consistency with your marketing efforts starts with a content marketing and an editorial plan
Are you creating valuable content with authentic brand storytelling to attract, educate and nurture customer for increased sales? Before you start social posting, email marketing, PR and sales pitches, I believe that content marketing plan should come first. Social...
Create amazing content that is shareable
Create amazing content that is shareable Creating amazing content is a conscious choice. Content marketers make this choice every day, as they decide what to craft and publish on their organization’s blogs and social media platforms. They know what great content is;...
Social Media Marketing Introduction and Facebook Checklist
Getting social right in your business can have huge impact. The importance of social media continues to grow and change how we communicate with one another. As business owners, it is not your job to be on social media ALL the...
Sharing my business journey
Rosalina Pang shares her business and personal journey in a reflective journal. "I started my career 20 years ago in events and promotions marketing for an agency servicing IT and blue-chip consumer brands such as Hewlett Packard, Motorola and Adobe. Back in...
Presentation slide on ‘Get Digital Marketing’ Introductory Workshop
Get Digital Marketing-Feb 2019 from Rosalina Pang Find out about our other workshops topics
360 degrees photos capture
Last week of April, I was at King and Queen Hotel Suites in New Plymouth, taking 360 VR photos to promote the establishment as an Accommodation Support Partner to Taranaki Arts Trail, as part of the annual 3 day Artist Open Studios event in June 2018. Sharing 360...
Top three Video Marketing Trends that should be a part of your marketing toolbox!
If you own a business – small, mid-sized or even large – there are three goals you are undoubtedly want to achieve: 1. Driving more traffic 2. Educating your customers about your products or services 3. Converting the users into customers and earn their loyalty And,...
Learn the Right Way to Ask Your Clients for the Video Testimonials
Do you have customers who are loyal to your brand and love talking about your company? Would your customers happily recommend you to others? A Video Testimonial has the power of show and highlights the significant transformation you brought in your customer’s life...
Strategies on how to focus and achieve your goals
Time is your greatest asset. We have the same 24/7 as everyone else. By focusing on what you need to do and set it up in a way that works best and naturally for you with a rhythm is what make the difference between accomplishing business and personal goals. Want to...
Best Picture-Perfect Image Sizes For Social Media in 2018
The sizes of the photos we share on our social media sites matter in this digital age To help you create the right dimension and sized graphics, we have prepared a collation of updated social media dimensions. In 2018, we are looking forward to working with our...
5-steps to prepare an effective headline and marketing message
Ar you struggling to grab your prospect's attention? Is your headline is interesting enough to your audience? Will you like to ensure that your marketing message cuts through the clutter of information to address a real issue and make a connection to viewers? Here are...
Get Digital Marketing Training to Ensure Your Business Survival into The Digital Age
A Good Digital Marketing Strategy is Necessary to Ensure Survival of Your Business. Most small and medium-sized businesses with web and social media presence do not consider a digital marketing strategy. Some business may not survive the digital economy with how rapid consumer adoption is to instant quotes and order fulfilments online.
5 Ways Social Media Can Help Small Business Grow
In the past year, I have increasingly use Facebook as key communications app to message friends and customers, with almost instantaneous response. Sharing ideas, personalising messages, notifying future events and promotion offers through this medium, has solicit a much higher response to email marketing, when it is to a small, personal contact list.
4 Tips on How to Effectively Engage with Your Interactive Community from Social Media to Website
Following to our article on the benefits of building and growing an online community on social media, I had a few people ask me some really interesting questions.
9-Point Checklist to Turn Your Homepage to a Lead-Generation Engine
A website homepage is like a storefront of your business. People assess the value of your services or products through the homepage in just a few seconds. Just like how we subconsciously make conclusions with people and first impressions. That’s why we have put together a simple 9-point checklist for you to make sure that your website homepage has the most important elements to make that great first impression to start.
6 Tips to Create Irresistible Offers
The more you know about your customers the easier it is to answer the first question, so paying attention to buying patterns, marketing intel and what people are saying on your web and social media pages is crucial. To really know what they want you must uncover what turns them on and what turns them off. Once you have assessed and understand what triggers them to make their decision to buy, then creating compelling and irresistible offers is the next step.
How to Become the Go-to-Person in Your Industry?
Are you an authority?
How do we quickly establishing ourselves as a go-to person in our industry?
12 Questions to Help Passion-Driven Entrepreneurs Outline a Business Creation Plan
Very often I meet or get connected with people that are looking to start a new business, wanting to transition from part-time passion to full-time business.
10 Things You Can Do to Increase Online Profile and Reputation
Having a positive online presence is a crucial part of any up-to-date business strategy. Potential customers use the internet to research a company and review of products and services before making their decision to inquire or buy. As a result, a poor online reputation can have a damaging impact on sales. Fortunately, effective online management can significantly improve your business image.
Video Conferencing Tips for Online Meetings or Classes
Using Zoom for conducting online video meetings and classes. I have been using Zoom a lot more since COVID-19 pandemic has majorly disrupted the global trade and everyone is impacted with countries imposing lock-downs and companies and teams are forced to telecommute....
How to Create Impactful Videos for Social Media Sharing and Ads Campaign
Want to use video to communicate your company values, new product or service explanation or show highlights of an event or sales? Here are three key tips to plan and create videos for social media, along with a review of top video editing apps for social posts in...
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