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Get Smart Blog

A resource for practical advice that follows best practices, as well as innovative trends in digital marketing.
What is your brand archetype and brand story?

What is your brand archetype and brand story?

 Building a relationship with your customers can ensure a long and healthy relationship.By defining what your brand stands for (your brand archetype) and it's brand personality, you can build stronger brand affinity with your tribe of customers and key partners to...

What is a Customer Value Ladder and Why You Need One

What is a Customer Value Ladder and Why You Need One

When working on online marketing strategies, have you come across the term “Customer Value Ladder" as an online engagement and buying journey? If you are not familiar with the term yet and are just starting out to discover digital business strategies, this article...

How to create a brand story to build trust and connection

How to create a brand story to build trust and connection

How to create a brand story that is authentic, builds trust, and connection to your desired audience? People are engaged by emotions and intentions. “He who tells sells,” is a universal marketing mantra for a reason. Because stories are everywhere in our lives, we...

Create amazing content that is shareable

Create amazing content that is shareable

Create amazing content that is shareable Creating amazing content is a conscious choice. Content marketers make this choice every day, as they decide what to craft and publish on their organization’s blogs and social media platforms. They know what great content is;...

Sharing my business journey

Sharing my business journey

Rosalina Pang shares her business and personal journey in a reflective journal. "I started my career 20 years ago in events and promotions marketing for an agency servicing IT and blue-chip consumer brands such as Hewlett Packard, Motorola and Adobe. Back in...

360 degrees photos capture

Last week of April, I was at King and Queen Hotel Suites in New Plymouth, taking 360 VR photos to promote the establishment as an Accommodation Support Partner to Taranaki Arts Trail, as part of the annual 3 day Artist Open Studios event in June 2018. Sharing 360...

Strategies on how to focus and achieve your goals

Strategies on how to focus and achieve your goals

Time is your greatest asset. We have the same 24/7 as everyone else. By focusing on what you need to do and set it up in a way that works best and naturally for you with a rhythm is what make the difference between accomplishing business and personal goals. Want to...

5 Ways Social Media Can Help Small Business Grow

5 Ways Social Media Can Help Small Business Grow

In the past year, I have increasingly use Facebook as key communications app to message friends and customers, with almost instantaneous response. Sharing ideas, personalising messages, notifying future events and promotion offers through this medium, has solicit a much higher response to email marketing, when it is to a small, personal contact list.

9-Point Checklist to Turn Your Homepage to a Lead-Generation Engine

9-Point Checklist to Turn Your Homepage to a Lead-Generation Engine

A website homepage is like a storefront of your business. People assess the value of your services or products through the homepage in just a few seconds. Just like how we subconsciously make conclusions with people and first impressions. That’s why we have put together a simple 9-point checklist for you to make sure that your website homepage has the most important elements to make that great first impression to start.

6 Tips to Create Irresistible Offers

6 Tips to Create Irresistible Offers

The more you know about your customers the easier it is to answer the first question, so paying attention to buying patterns, marketing intel and what people are saying on your web and social media pages is crucial. To really know what they want you must uncover what turns them on and what turns them off. Once you have assessed and understand what triggers them to make their decision to buy, then creating compelling and irresistible offers is the next step.

10 Things You Can Do to Increase Online Profile and Reputation

10 Things You Can Do to Increase Online Profile and Reputation

Having a positive online presence is a crucial part of any up-to-date business strategy. Potential customers use the internet to research a company and review of products and services before making their decision to inquire or buy. As a result, a poor online reputation can have a damaging impact on sales. Fortunately, effective online management can significantly improve your business image.

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