Want to use video to communicate your company values, new product or service explanation or show highlights of an event or sales? Here are three key tips to plan and create videos for social media, along with a review of top video editing apps for social posts in 2020.

Photo and video editing are important because as it helps us blend attractive images, with messages and brand personality to make us feel emotionally connected especially to our followers.

By taking time to plan and create an impactful message, we creatively set a tone in my video message to resonates with our audience or social tribe.

In this article, I share 3 key considerations to take when preparing a video for social media.
We also review the top 3 video editing applications widely adopted for use for social media videos in 2020.

Tip#1: Set an intention of your video according to your key 🔑 communication purpose, in order to support your customers buying journey. 

• Is it to gain awareness of your product, services or workshop?
• Is it to build interest in your solution in communicating the gains you need to achieve?
• Is it to nurture consideration by highlighting positive results from existing clients?
• Is it to trigger a purchase action with a limited time-specific offer or deal or just a general reminder to book in for a free trial or consult?

Tip#2: Determine the type and duration of your video ad created. 

• Is there going to be a voice-over or just text pull out?
• Will it be photos and videos pulled from your media libriary
• Aim for 1 min to 3 minutes maximum for social media type video
  

Tip#3: Prepare the content and save them all into a folder for upload.

• Include your logo for watermark as an overlay.

To save you time and quickly produce your video, here are the TOP current video online editor applications with templates to help  you set up and produce your video quickly and effectively with little tech skills.

Animoto

Animoto is a cloud-based video creation application which allows users to create professional and quality videos which they can customise by putting in their pictures and video clips in a quick and easy way.

https://youtu.be/qYH8Vr4U420

Pros: It’s many of the the other video applications reviews here, it is an online editor, so no downloading of software is required. Within its coverage are a vast catalog of video styles and music library you can use if you want to add a sound to your video. The entire interface has user-friendly tools.

Cons: Limited templates, limited editing features even in a single frame and sectional changes made in a video created. Watermarks always appear for the free version of the app. If you have a limited budget, then Animoto is the best since you are not required to invest in expensive softwares and short learning curve with the simple to use online tools with pre-loaded templates to edit over.

Magisto 

Magisto is a smart and one-of-a-kind video editor that transforms the videos and photos you shoot, into well-polished short videos with emotion and excitement.  Photos and video clips on your mobile or device are uploaded onto aphoto library and automated scenes are stitch effortless togther with transitions.

Its pros include its ease of usage.With a good variety of editing options and quite unique when compared to other video editing applications.

Cons of using Magistro video editing app is the limitations of customisation. If you want to control every aspect of the video creation, then this video editing app is not for you. 

Canva

Canva is a graphic design platform that allows users to create social media graphics, presentations, posters and other visual content. It is also available not only on the web but also in mobile, and it integrates millions of images, fonts, templates and illustrations. Canva for work feature is a multi-purpose design app that lets you edit photos, create graphics, create animated designs, share folders, and collaborate with your team.

Pros: It offers pre-madesocial media templates, though limited on the free plans. With its templates, it makes it easier by offering ideas and inspire one to plan social media promotions and use customize with your own creativity.

Cons: Canva free version has limited font type options, the resizing of the design is available in paid options. The current direct social media sharing options are limited to Facebook, Instagram, and Twitter.

Canva is suitable for anyone with quick design needs and intuitive to use with little or no design experience.

Here are some examples of videos we created for our clients at Revive Me Marketing.

We hope this has given you insight and inspiration.

How we can help?

If you are wanting to create a social media video and have enjoyed reading these tips, please let us know and subscribe to our GetSmarter eNewsletter.

If you like to learn more how we can help to produce, set up a while ad campaign, and manage it, do get in touch and get a quote. Our rates are affordable and start from $299.

 Building a relationship with your customers can ensure a long and healthy relationship.
By defining what your brand stands for (your brand archetype) and its’ brand personality, you can build stronger brand affinity with your tribe of customers and key partners to support the growth of your business.

Brand affinity describes consumers who believe a particular brand shares common values with them. These shared values help build a relationship that tends to retain loyal customers for longer. This helps increase their emotional reasoning behind their purchase decisions.

The key is understanding the audience you are selling to and selling them a consistent message.

Is there a particular brand that you are attached to? Have you ever felt how connected you are to that brand?

A brand can sell or provide similar things or services but there will always be that one brand that appeals to you more than the other.

Take luxury brands Chanel and Louis Vuitton for example. Chanel tells the story of beauty, of a sensual, loving, yet powerful woman. Louis Vuitton on the other hand, tells about success, control, and refinement.
The two brands may sell similar products but they appeal to two different markets: those who admire the beauty and those who appreciate success.
In marketing, this is what you call the brand archetype or the personality that the brand portrays.

Top brands work and continue to work hard to perfect their archetype.
They may constantly re-brand but their brand personality remains the same.
They work hard to develop this personality that would appeal to their target audience even in the long run.

Are you in the process of building your own brand archetype?
How would you create the right character and persona that would perfectly fit your brand and company?

The concept behind the Brand Archetype

The overall concept of the brand archetype of brand personality began with Carl Jung, a psychologist who was working with Sigmund Freud, the famous Austrian neurologist. According to Jung, every individual has a dominant personality or trait. By embracing a personality to embody a particular brand, a company can connect to its target audience on a more personal or emotional level. They are able to show their customers or target market that they understand what they need and want.  There are 12 brand archetypes according to Carl Jung: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.  1. The Innocent.
They are honest, optimistic, simple, and joyful. They are into promoting joy and good vibes. One classic example is Coca Cola which promotes spreading happiness all around.

2. The Everyman.
They are friendly, casual, and authentic. They don’t want to stand out from the crowd and just basically enjoy being normal and average. Ikea is a good example of this brand archetype that offers affordable and easy to use products for the average people.

3. The Hero.
They are inspirational and courageous and wish nothing but to make the world a better place to live in. Nike’s ads and campaigns focused on this one. 

4. The Outlaw.
They love their freedom and personal choices. The outlaws are aggressive and value change. Harley Davidson is an example of the outlaw archetype. Their campaigns focus on encouraging their audience to be bold. 

5. The Explorer.
They love travelling, exploring, and the thrill of discovering. They find fulfilment in their freedom to thread in a different path. Car companies usually have this type of brand archetype because they promote smooth journeys and adventures. 

6. The Creator.
They are imaginative and would often want to create things with great value. Apple and Lego are two of the most well-loved brands with the Creator archetype. Apple is innovative and wants to provide products that appeal to personality. Lego on the other hand encourages people (especially children with great imagination) to build. 

7. The Ruler.
They are powerful, refined, and organized and they know what they want. They have the ability to influence other people by being dominating ones but almost always in a good way. Luxury brands like Louis Vuitton and Rolex that promote wealth and success are good examples. 

8. The Magician.
They are all about making dreams come true. The Magician brands always work to turn ordinary things into something magical and a classic example is Disney which is able to insert all things magic on their films, ads, and campaigns. This does not necessarily mean an escape to reality but finding also ultimate joy in simple things. 

9. The Lover.
They are sensual, passionate, and romantic. They enjoy emotional connections. Brands that focus on beauty and aesthetics use this as their brand archetype. Chanel is a good example with extremely beautiful and attractive ads targeting women. 

10. The Caregiver.
They are warm, nurturing, and compassionate. Baby brands usually use this brand archetype to promote what they have. Two classic examples are Pampers and Johnson and Johnson’s whose campaigns always focus on providing security and protection. Just like what a mother would always do to her child. 

11. The Jester.
They love to have fun and take things lightly. They always encourage people to laugh and loosen up a little. Jester brands are usually found in entertainment and food just like M&Ms which advocates bringing the fun to where you are with their chocolates.

12. The Sage.
They are very knowledgeable and dependable. You can lean on them for information. They are the thought leaders, coaches, and mentors. Google managed to be one of the world’s most important sources of knowledge. While it does not directly give answers but gives us a variety of options through searches, individuals look up to it and depend on the information it provides.

On Re/Creating your Brand Archetype

When building your brand, the first step you need to focus on is creating a solid identity.
People are drawn to the brand archetype and personality they can relate with. Having an archetype can help you clarify your message and attract the right target audience to your business. At Revive Me Marketing, we believe that it starts with reflecting on your business and personal values.

For instance, do you favour simplicity or outrageous decadent styles? If you are in a service-based and/or knowledge-based business?
What qualities do you and your team currently accord to your clients? This could be personalised and of the utmost quality of care with service and experience.

When working with our clients who are redesigning their websites or setting up a new one for their current or new venture, we have found that by asking your team, customers and associates on what qualities they value as part of the experience an integral process to define and/or clarify your brand archetype and personality.

You could also review this with the qualities of the twelve brand archetypes discussed before and select the one you relate to the most.

Once you determine your brand archetype, we may check with you are currently communicating these values with consistency, both your visual brand identity (logos, images and font) and brand message (taglines, slogan, narratives) to the public.

These could include presentations such as your website, social media, brochures, videos, editorials, and even press releases.

On growing with your brand affinity and attraction

Growing your brand affinity and attraction has to be intentional if we are to build a growing audience and scale our business following. 

We have a brand designer with several graphic associates with capabilities to help you build your overall brand strategy, brand narratives, and messages prepared for various media and communications purposes, such as website content, press release, and social media campaigns.

By working with us, you have an on-boarding team who helps you to test and validate your message and ensure that you have consistency in your communications media going forward.

When working on online marketing strategies, have you come across the term “Customer Value Ladder” as an online engagement and buying journey?

If you are not familiar with the term yet and are just starting out to discover digital business strategies, this article will help explain what it means and why we should look into preparing one as part of your digital enablement and online sales and marketing funnel plan.

In general, a value ladder is a visual representation of your product and service offerings and its different tiers of engagement. It co-relates to the lifetime value of a client and continued transactions with you online and offline.

By working out a customer value ladder for your business as a key marketing plan is to determine the journey a potential customer takes to become a loyal and potentially high value advocate.

The customer value ladder as a process

A value ladder is a process of mapping out what you offer visually and thinking of ways to introduce them to your customers with the ultimate goal of increasing the value exchange. In a simple sense, as the customer or client ascends the ladder, the value of the product and services increases, and your level of engagement ultimately increases too. Through a value ladder, you can create a map to nurture prospects into customers to follow, plan the level of service value they will receive as they move through your sales funnel.

In the process of the customer value ladder, you are building a prospect and customer’s trust, as they move up the ladder.

Here’s a short description of how the ladder works when plotted visually:

• At the bottom of the ladder, the customer or client learned about your products or services. You may offer a free “taster” or samples at a low-cost fee to capture their interest. This could be a podcast, a free discovery meeting, a low-end product.
  Here, they became aware of your business and they either engage or subscribe to continue to receive something of value like an email or a free online course or service delivered online.  
• When the customer or client has seen the value of what you offer, you can start by offering ongoing promotions and other offers via email marketing or group calls, product sales webinars, or in-person consultations.
  During this time, they have an interest in buying a higher level of service or engage your services at the next stage to help them solve their problem or achieve a higher need. At this level, you start to convert customers to have gotten to know, like, and willing to dive deeper into your offering. 
• When a customer or client reached the top of the ladder, they have entrusted you and engage and experience your offering.
  They start to make repurchases, move to higher level partner program or service offering. They could also potentially be an advocate or affiliate partner who co-promote your products or services to others via their testimonial or referer you to their networks in person or online.

Putting time and effort into creating a good visual representation for your value ladder is something worth investing in.

This will ultimately help you determine your steps in building customer trust and eventually increase your product or service value. Here, you can identify what works best in terms of conversion. This will also help you build long-term relationships with your customers.

How we can help

Revive Me Web & Marketing is always ready to help you build your customer value ladder, if you are interested to have one for your business, send us a message and we can review which area of building your online marketing funnel that we can be of assistance.