Want to use video to communicate your company values, new product or service explanation or show highlights of an event or sales? Here are three key tips to plan and create videos for social media, along with a review of top video editing apps for social posts in 2020.
Photo and video editing are important because as it helps us blend attractive images, with messages and brand personality to make us feel emotionally connected especially to our followers.
By taking time to plan and create an impactful message, we creatively set a tone in my video message to resonates with our audience or social tribe.
In this article, I share 3 key considerations to take when preparing a video for social media.
We also review the top 3 video editing applications widely adopted for use for social media videos in 2020.
Tip#1: Set an intention of your video according to your key 🔑 communication purpose, in order to support your customers buying journey.
- Is it to gain awareness of your product, services or workshop?
- Is it to build interest in your solution in communicating the gains you need to achieve?
- Is it to nurture consideration by highlighting positive results from existing clients?
- Is it to trigger a purchase action with a limited time-specific offer or deal or just a general reminder to book in for a free trial or consult?
Tip#2: Determine the type and duration of your video ad created.
- Is there going to be a voice-over or just text pull out?
- Will it be photos and videos pulled from your media libriary
- Aim for 1 min to 3 minutes maximum for social media type video
Tip#3: Prepare the content and save them all into a folder for upload.
- Include your logo for watermark as an overlay.
To save you time and quickly produce your video, here are the TOP current video online editor applications with templates to help you set up and produce your video quickly and effectively with little tech skills.
Animoto is a cloud-based video creation application which allows users to create professional and quality videos which they can customise by putting in their pictures and video clips in a quick and easy way.
Pros: It’s many of the the other video applications reviews here, it is an online editor, so no downloading of software is required. Within its coverage are a vast catalog of video styles and music library you can use if you want to add a sound to your video. The entire interface has user-friendly tools.
Cons: Limited templates, limited editing features even in a single frame and sectional changes made in a video created. Watermarks always appear for the free version of the app. If you have a limited budget, then Animoto is the best since you are not required to invest in expensive softwares and short learning curve with the simple to use online tools with pre-loaded templates to edit over.
Magisto is a smart and one-of-a-kind video editor that transforms the videos and photos you shoot, into well-polished short videos with emotion and excitement. Photos and video clips on your mobile or device are uploaded onto aphoto library and automated scenes are stitch effortless togther with transitions.
Its pros include its ease of usage.With a good variety of editing options and quite unique when compared to other video editing applications.
Cons of using Magistro video editing app is the limitations of customisation. If you want to control every aspect of the video creation, then this video editing app is not for you.
Canva is a graphic design platform that allows users to create social media graphics, presentations, posters and other visual content. It is also available not only on the web but also in mobile, and it integrates millions of images, fonts, templates and illustrations. Canva for work feature is a multi-purpose design app that lets you edit photos, create graphics, create animated designs, share folders, and collaborate with your team.
Pros: It offers pre-madesocial media templates, though limited on the free plans. With its templates, it makes it easier by offering ideas and inspire one to plan social media promotions and use customize with your own creativity.
Cons: Canva free version has limited font type options, the resizing of the design is available in paid options. The current direct social media sharing options are limited to Facebook, Instagram, and Twitter.
Canva is suitable for anyone with quick design needs and intuitive to use with little or no design experience.
Here are some examples of videos we created for our clients at Revive Me Marketing.
We hope this has given you insight and inspiration.
How we can help?
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If you like to learn more how we can help to produce, set up a while ad campaign, and manage it, do get in touch and get a quote. Our rates are affordable and start from $299.