Review #1 Update your value proposition statement

Do you have your Company Logo and a Captivating Headline that states your unique value promise?

Your unique value promise is a clear statement that. explains how your product solves customers’ problems or improves their situation (relevancy),
delivers specific benefits (quantified value), tells the ideal customer why they should buy from you and not from the competition (unique differentiation).

What is your value proposition statement?

1. Headline. Type out what is the end-benefit you’re offering, in one short sentence.
   Make sure it is an attention grabber!

Write out your your Sub-headline or a 2-3 sentence paragraph.

This is the specific explanation of what you do/offer, for whom and why is it useful.

List the key benefits or features in 3 bullet points. 

Images communicate much faster than words. Describe the Visual image or Hero Picture you will use. 

If you are still struggling with your Value Proposition OR have prepared one and want to ensure that there is a ‘Market fit’,
complete the next 6 questions to help you design your value proposition (design) and customer segment (observation) as part of your business model.

Customer Jobs: Describe what is the important issue that your customer wants to solve.

Outline what a specific customer segment is trying to get done.
It could be task they are trying to perform and complete, problems they are trying to solve, or needs they are trying to meet

Pains: Describe the negative situations that your customer could be experiencing now.
i.e:
How are current solutions underperforming for your customers?
What are the main difficulties and challenges they encounter?
What negative or social consequence do your customers face or fear?
Rate each pain from a scale of 1 to 10 that your solution could be addressing.
Very intense (10) or very light (1).

Gains: Describe the Gains your customer expects, desires or would be surprised by.
This includes functional, social gains, positive emotions, time or financial cost savings.
i.e:
What savings will make your customer happy?
What outcomes will your customer expects?
How do current solutions delight your customers?
(specific measures, performance, quality)
Would it make the customer’s job or life easier?
Rank each gain according to relevance to your customers from 1 to 10.
10 being most Substantial and 1 most Insignificant.

Products and Services: List all the products and services your value proposition is built around.

Which product and service do you offer will help your customer get either a functional, social or emotional job done?
Which product and service do you offer to help your customer perform their job better?

Rank all products and services according to their importance to your customer from 1 to 10.
Are they crucial (10) or trival (1) to your customers?

Pain Relievers: Describe how your products and services alleviate customer pains.
How do they eliminate or reduce negative emotions, understand costs and situations of not taking action?

Do they…
Product cost savings?
Make your customer feel better?

Gain Creators: Describe your products and services that create customer gains.

How do they offer value that your customer expects, desire or be surprised by, including functional utility, social gains, positive emotions, costs savings, more time and money?

• Do they …Create savings that make your customer happy?
• Produce outcomes your customer expects or go beyond their expectations?
• Produce positive outcomes matching your customer’s success and failure criteria?

Evaluate your new value proposition statement. Does it communicate your product of service values?

What is the main problem your business help key customers solve?

What is the end-benefit of using it?

Does it sound attractive to your main target customer?

Is it unique and authentic? Find out by conducting a quick research on what your industry peers may have as their value promise.