Getting social right in your business can have huge impact.
The importance of social media continues to grow and change how we communicate with one another. As business owners, it is not your job to be on social media ALL the time. Unless, your critical business delivery depends on it. i.e: You are a social media coordinator 100%, content marketing, posting and customer service is what you are engaged to do.
You are messing with your business growth if interacting on social media is taking up any more than 5-10% of your work time.
Your job as a business owner, managing director, administrator, marketer of your own business is to be creating the strategy for your business and making sure it is done. Your job is to be brainstorming what needs to be fixed, what needs to be improved and what needs to be done to drive your business forward. Your job is to do the one thing that no one else can do in your business.
~Leonie Dawson creator of a Shining Biz and Life academy. Founder of a million turn-over online business that depends on social media marketing as one of hers keys sales and marketing funnel.
Social media means the collective of online communication channels, portals and websites dedicated to facilitating community-based interactions, sharing and collaborations. Through these channels, users create online communities to share information, ideas, personal messages, and other content. Social media allow people to socially interact, converse, network and share with one another online; Popular social media sites and applications include Facebook, Linkedin, YouTube, Twitter, Pininterest, Instagram & WeChat.
Social Media Marketing is defined as the process of gaining attention, interest and desire to generate website traffic, and sales conversion through social media sites.
Latest social media statistics of consumer adoption and usage:
Social networks are now so well established, that there is a core ‘top 5’ social networks that don’t change much from year-to-year. But, the most popular social media sites vary a lot by level of usage in different countries and demographics. Understanding these differences in popularity of different social networks is really important when targeting specific audiences. When comparing the most popular social networks it’s best to review them by active account usage, not just the number of user accounts. We’ll also see that some social networks are growing more rapidly than others, while some are now in decline.
Get Social Media Marketing: The 4 step plan
Are you using social media effectively to grow your business interactions, following and transactions?
The first step starts with having intention, I have been researching and helping busineses to define them objectives and you would use this list to define what is your objectives for using social media for you business and personal brand.
Here are common objectives that brands and business have:
- Create Awareness
- Build a community and following
- Turn following into potential customers or advocates
- Get more website traffic and online store visits
- Educate with content and curated posts to nurture your prospects interest.
- Create events and attend events
- Be part of social networking and listening
- Promote sales and offers of products and services
- Generate leads and sales interest to nurture with email marketing
- Generate PR opportunities and monitor reputation online
- Use it as a channel to receive feedback
Like some help and guidance to get you started?
If you have been dappling with Facebook, Instagram or Linkedin before and not have a written and clear plan for engagement to build and nurture an audience to become a customer, we can help.
Get Social Media Marketing Workshop
is designed to work with you to plan and take action with support from plan, to customer targeting, brand design and action a campaign.
Attend this comprehensive Social Media Training workshop conducted by Revive Me Marketing to level up your social media marketing skills and actions, specific to your business and industry.
Give your business the best chance at realising good returns on investment into social media marketing, and avoid the common pitfalls many brands and businesses make.
- Activate better Social Media Marketing actions with a strategy and monthly plan
- Prepare a Social Media Marketing Plan for the year, integrated with offline marketing efforts.
- Save time by using tools and apps demonstrated in the course.
Outcomes of Get Social Media Marketing:
- Profile update: Get a Facebook Marketing checklist to guide your actions
- Create a Strategy: Define your objectives and target audience
- Launch a Facebook Ads Campaign: Get support and guidance to launch a campaign
Website Traffic | Lead Generation| Brand Awareness| Post Engagement| Online Store Visits
Investment: $900+GST |$450+GST with NZTE Capability Voucher.
To register, please email firstname.lastname@example.org