In our free mini-course, we uncover the first 3 key ingredients.
#1 Do you have your Company Logo and a Captivating Headline that state your unique value proposition?
If you think your logo needs an update, that it needs to be more attractive and exciting, consider the
colors, font types, size, and symbols. They make up your brand identity and it must be attractive to your target customers.
For this lesson, we will focus on your value proposition as a priority.
It could be the case that you might want to update your logo, after working out your value proposition.
A key role for the value proposition is to set you apart from the competition.
Most people check out 4-5 different options/service providers before they decide.
You want your offering to stand out in this important research phase.So how do you make your offer unique?
Often it’s hard to spot anything unique about your offering.
It requires deep self-reflection and discussion.
It’s not a slogan or a catch phrase. This is not a value proposition:
L’Oréal. Because we’re worth it.
It’s not a positioning statement. This is not a value proposition:
America’s #1 Bandage Brand. Heals the wound fast, heals the hurt faster.
A positioning statement is a subset of a value proposition, but it’s not the same thing.
The value proposition is usually a block of text (a headline, sub-headline and one paragraph of text) with a visual (photo, hero shot, graphics).
Let’s have a look at Sealord’s Homepage and Value Proposition and Promise Statement.
What do you think about their value promise at the first thing you see on their homepage?
OUR GOOD FOOD PROMISE
WE WANT A HEALTHIER NEW ZEALAND. SO WE ARE MAKING A PROMISE TO HELP YOU EAT BETTER AND FEEL GREAT, THROUGH GOOD FOOD.
Do you feel a sense of sincerity in that promise?
Here is their business value proposition with a call-to-action.
‘SERIOUS ABOUT SEAFOOD
We’ve been fishing for more than 50 years.
Our passion is to provide great quality seafood from New Zealand to the world.
Discover our range, read our story and contact us to find how we can deliver seafood from our ocean to your business.’