#1 Create a winning value proposition

How to create a winning value proposition?

The best value proposition is clear: what is it, for whom and how is it useful?

If those questions are answered, you’re on the right path. Always strive for clarity first.

If your value proposition makes people go “hmph?”, you’re doing it wrong. If they have to read a lot of text to understand your offering, you’re doing it wrong. Yes, sufficient amount of information is crucial for conversions, but you need to draw them in with a clear, compelling value proposition first.

Research by MarketingExperiments says that the key challenge companies have is identifying an effective value proposition, followed by communicating it clearly.

What makes a good value proposition?

  • Clarity! It’s easy to understand.
  • It communicates the concrete results a customer will get from purchasing and using your products and/or services.
  • It says how it’s different or better than the competitor’s offer.
  • It avoids hype (like ‘never seen before amazing miracle product’), superlatives (‘best’) and business jargon (‘value-added interactions’).
  • It can be read and understood in about 5 seconds.

Also, in most cases, there is a difference between the value proposition for your company and your product. You must address both.

Watch the 3.12min video of ‘Strategyzer’s Value Proposition Canvas Explained’ (First Video)

‘The Value Proposition Canvas allows you to design products and services that customers actually want.

This short video by Strategyzer. The designers of Business Canvas and Value Proposition Canvas.

Now is the time to create or recreate your value proposition.

A unique value proposition or promise needs to be something customers actually care about.

Now, it is your turn! Start the review now by clicking on